Tuesday, April 11, 2017

@United Airlines CEO says "sorry" after airline loses $1B in a day - #PublicRelations

It took Social Media to fully expose what United Airlines had done when its staff dragged a gentleman off the plane by force and then it took Social to ensure the story went viral.

When United Airlines realised that the videos of the assault were all over the Internet, the Chief Executive Officer Oscar Munoz did not even bother to issue an apology.  As a matter of fact the whole incident seemed annoying to him and he naturally blamed the victim.

By the time the European markets had closed today, Tuesday April, 11, 2017, a whole US $1 Billion had been knocked off United Airlines' capitalization.  The stock fell 4% in one day.

Finally Oscar Munoz has issued an apology.  Must it take a PR nightmare and a billion dollars to just say sorry?

"I want you to know that we take full responsibility and we will work to make it right," Munoz said in a statement, reversing earlier decisions not to apologize directly for the incident. 

Naturally many on social media are calling for him to step down with some saying the entire PR team for United should be fired.  Others are vowing to never fly United Airlines and justifiably so given that the airline can overbook and then throw you off the plane with violence and bloody nose.

Martha Leah Nangalama

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